Completely independent and based solely on merit, hot tub retailers earn the Certified™ Retail Store status by demonstrating excellence on every level, from employee training to consumer satisfaction. To maintain complete impartiality, all results were verified by third-party auditors, ensuring that this certification was won fairly and not influenced by advertising dollars. “This award is unprecedented in the hot tub industry,” says David T. Wood, editor-in-chief of Spasearch magazine. “For years hot tub retailers have been asking for an independent endorsement program and we’re happy to expand the Certified™ customer satisfaction program to include them. Arctic Spas Saskatoon has long been an example to retailers in the industry and now their accolades are no longer anecdotal, but proven through this independent audit.” Consumers can take pride knowing they have a local hot tub business based in Saskatoon, Saskatchewan rated among the best retailers in North America. Retailers are evaluated based on audited results related to sales, service, operations and customer satisfaction as well as random on-site inspections.